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## [SEO Ranking Factors](/content/seo-tutorial/seo-ranking-factors/index.html)

When we talk about [search engine optimization](/content/seo-tutorial/what-is-seo/index.html) we primarily point out those [search engine optimization techniques](/content/spider/user-guide/optimized-seo-strategy/index.html) that help a website to get ranked in search engines. There are hundreds of such factors that build a website’s trust among people and search engines and eventually help a website for ranking at favorable positions. These factors have divided into three major categories.

- On Page Ranking Factors
- Off Page Techniques
- Social Media Optimization

**Image Courtesy:** [SEOlium](https://www.seolium.com/seo-glossary/)

## [On Page Elements](/content/seo-tutorial/on-page-seo/basic-elements/index.html)

All those factors that directly help a website for ranking in search engines are called on page elements. These factors can directly be controlled by website. Some of them can be seen at front end of a webpage but others are at back end. Let us explore some in the image below.

## Off Page SEO Techniques

These elements cannot be handled directly but they still empower a websites’ ranking and have great importance as well. We normally name it as external link building. Point to be noted is they do not only build links but also brand a website. Have a look at important off page seo techniques.

- Guest blog posting
- Links exchange programs
- Local listing of business
- Blogs commenting
- External references from top notch platforms like Wikipedia, Forbes, etc.
- [Broken links fixing](/content/blog/broken-link-checker/index.html) (external domains)
- Domain name mentions

## Social Media Optimization

Although many webmasters ignore social importance and consider it a dead tactic for Search Engine Optimization but it’s a fact that [social media](/content/social-media-marketing/index.html) helps a website for gaining rank in search engines like Google. For instance, Google considers links from Google + as external links for a website and even show them in webmaster tools i.e. links from Google.

Importantly, social media websites like LinkedIn, Facebook, Google+ and Twitter helps a lot to increase the reach of a webpage and if the content is interesting on that webpage, that page may go far then your expectations.