What is SEO | What is SEO Marketing

SEO: What is it?

SEO, stands for Search Engine Optimization, is a process of getting traffic naturally from search engines.

WWW (World Wide Web) is an accumulation of billions of webpages containing different sort of information that cannot be searched by human. So, here come the search engines and do this job for them. They collect the information from WWW, organize it, and provide a simple interface to the users so that they can search for the information they need.

Why is SEO Important?

When search engines gather data from WWW, they perform many analyses and store the collected data into databases. On the other hand, they have millions of daily users that use them to search for information they want. So basically, search engines play an intermediate role between the user and the information they are looking for. See the below image for better understanding.

In the above image “Data Processing by Algorithms” is the part where SEO comes in. This section processes the data and ranks the webpage for search queries relevant to that webpage. Let us have a deep look.

This processing section is basically SEO. Therefore, the need of the hour is to feed that section with the best SEO practices and search engine optimization techniques that are guided by search engines and can help you rank your website in SERPs.